The Cereal Tycoon

One of the wealthiest men of Chicago when he died in 1943, Henry Parsons Crowell, founder of Quaker Oats, gave away nearly 70 percent of his earnings for more than 40 years. Born into a wealthy family in 1855 and endowed with a large inheritance after the death of his father, Crowell had the opportunity to live well and do little. He chose to work hard, never compromising, even when doing so would bring him more prosperity. His shrewd business sense and marketing genius brought him to the highest levels in business as the founder of the Quaker Oats Company and other major enterprises. Crowell viewed all things as a stewardship from God. Businessmen over the years came to know Jesus Christ personally because of the influence of Henry Parsons Crowell. In whatever he did, Crowell sought to honor God whether it was through business or his 40 years as chairman of the Board of Moody Bible Institute. The Henry Parsons Crowell and Susan Coleman Crowell Trust carefully states that the purpose of the Trust is to fund the teaching and active extension of the doctrines of evangelical Christianity. Today, more than 75 years later, that directive still guides the Trustees as they disperse funds from the Trust to organizations whose missions are in line with Mr. Crowell’s vision. His vision and mission have blessed hundreds of ministries every year all around the world.

American Vision P.O. Box 220, Powder Springs, GA 30127, 800-628-9460, www.americanvision.org . History Unwrapped by Gary DeMar.

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